Professional Experience
Co-Founder & COO
February 2014 - Present (12+ years)- Co-founded and built a digital-first branding agency from the ground up
- Guides digital transformation initiatives and influencer marketing strategies
- Oversees TSBI Studios Division operations
- Develops strategies on social, digital and technological platforms
- Provides consumer insights that enhance marketing plans
Manager - Marketing (International Business)
March 2013 - October 2013- Ideated & implemented strategies for brand resonance
- Developed partnerships & alliances across markets
- Created brand solutions for leading brands across categories
- Managed P&L for each project with a focus on the bottom line
- Project Head for India Day Parade in New York
Marketing Manager
June 2011 - February 2013- Handled marketing and programming for Zee TV in the Asia-Pacific region (18 countries)
- Complete brand management across regions
- Managed on-air and off-air marketing initiatives
Senior Brand Associate
August 2008 - September 2010- Interfaced between clients and functional departments
- Managed campaign work and ensured timely delivery within budget
- Prepared and presented creative work for client approval
- Conducted extensive market research for brand upliftment
Areas of Expertise
Core service areas where this leader drives strategy and execution
Content Production
End-to-end production — films, reels, photography and social content
Digital Transformation
Web platforms, dashboards and data systems for smarter operations
Influencer Management
Full-service talent management and influencer marketing
Social Media
Always-on social strategies and community management
Academic Background
Key Achievements
Notable milestones and measurable impact
Full Biography
Manish Solanki has over two decades of experience in the marketing industry, working across various domains such as advertising, brand management, and digital marketing. He is a co-founder of TheSmallBigIdea, a full-service digital agency based in Mumbai, India. Manish's expertise lies in understanding the scope of an assignment, understanding the importance of every aspect, and ensuring the nature and tone of the message to be delivered. He excels in breaking down assignments into simpler components, assigning accountability for each. He plays a crucial role at TheSmallBigIdea, serving as a visionary leader who guides the company's digital transformation initiatives, leads influencer marketing strategies, and oversees the TSBI Studios Division. With his strategic insight and deep understanding of market dynamics, Manish identifies opportunities, develops innovative solutions, and effectively drives business growth. Manish's journey began in client servicing at SSC&B Lintas and Publicis Ambience, where he worked on several renowned brands such as HDFC Mutual Funds, VIP, Capgemini, and ICICI. He was also part of the successful launch of Videocon d2h. His experience in advertising and marketing helped him sharpen his skills, and he gained in-depth expertise in the nuances of brand building. After his stint in advertising and marketing, Manish moved to CRISIL Ratings as Brand Manager for SME Ratings, where he gained expertise in research and brand strategy. With his extensive experience, Manish joined the television sector, working for channels such as ZEE TV and Times Television Network (International Business), where he worked as the marketing head, leading brand communication and strategy for the channels. As Project Head for the India Day Parade in New York, he handled both on-ground and global broadcast for Times Television Network.