The Small Big Idea
About Us

Ideas. People. Momentum.

A decade of building TSBI powered by digital marketing experts, strategists, and storytellers who help brands grow.

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About Us ✦

TSBI Story

From a single idea to a regional force — watch how we grew, evolved and made impact.

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2014
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WORLD
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Year2014
The Beginning

Started by an ex-television marketer and an advertising professional to cater to the client's digital needs.

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2014
2015
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2020
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2024
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2026
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2030
Origins
One Small Idea.
Countless Big Outcomes.

What do you get when you mix curiosity, creativity, and 300+ people who refuse to think small? With offices in Mumbai and Dubai, we help brands across India, the MENA region, the UK and the US grow through social media, content production, influencer marketing, performance marketing and digital innovation.

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Awards & Recognitions
Honours that
inspire us.

A reflection of our ideas, our people and the impact we create.

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Awards Won
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Festivals & Platforms
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Years of Recognition
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Drive to Go Further
Awards & Recognitions

A decade of real work,real people, and real impact.

Gold — Best Social Media Campaign · Dreamgirl, Runway 34, Zee Cinema & more✦Best Digital Marketing Campaign · Best Social Media Campaign 2020 Ka The End & more✦Best Social Media Campaign Zee Bollywood · Best use of Twitter Badhaai Ho & more✦Best Brand Activation Emoji Lahariya · Best Influencer Marketing DID Supermoms · Best Social Media Runway34✦Best Digital Integrated Campaign ZeeTV Radhe · Best Viral Marketing Campaign ZeeTV Meet✦Best Launch Campaign ZeeTV — DID Iri Ma · Best Launch Campaign &tv — Bal Shiv✦Best Social Media Campaign Zee Bollywood · Best Social Media Campaign &Pictures (Loveyatri)✦Successful use of technology Emoji Lahariya · Experimental Marketing Mithaai · Digital Marketing & Innovation &Pictures✦Best Influencer Marketing Campaign Badhaai Ho · Best Social Media Campaign Badhaai Ho✦B2C Content Campaign Dreamgirl✦Best use of social media — Zee Bollywood✦Innovative use of social media — Zee Bollywood✦Best Social Media & Best use of Celebrity/Influencer — Disney Delicious Minis✦Best Integrated Campaign — ZeeTV✦Best Online Campaign &TV — Daayan✦Gold — Best Social Media Campaign · Dreamgirl, Runway 34, Zee Cinema & more✦Best Digital Marketing Campaign · Best Social Media Campaign 2020 Ka The End & more✦Best Social Media Campaign Zee Bollywood · Best use of Twitter Badhaai Ho & more✦Best Brand Activation Emoji Lahariya · Best Influencer Marketing DID Supermoms · Best Social Media Runway34✦Best Digital Integrated Campaign ZeeTV Radhe · Best Viral Marketing Campaign ZeeTV Meet✦Best Launch Campaign ZeeTV — DID Iri Ma · Best Launch Campaign &tv — Bal Shiv✦Best Social Media Campaign Zee Bollywood · Best Social Media Campaign &Pictures (Loveyatri)✦Successful use of technology Emoji Lahariya · Experimental Marketing Mithaai · Digital Marketing & Innovation &Pictures✦Best Influencer Marketing Campaign Badhaai Ho · Best Social Media Campaign Badhaai Ho✦B2C Content Campaign Dreamgirl✦Best use of social media — Zee Bollywood✦Innovative use of social media — Zee Bollywood✦Best Social Media & Best use of Celebrity/Influencer — Disney Delicious Minis✦Best Integrated Campaign — ZeeTV✦Best Online Campaign &TV — Daayan✦
Leadership at TSBI

Guided by Purpose.
Driven by Impact.

At TSBI, our leadership blends deep expertise with a shared purpose to build businesses that create lasting value for people and communities.

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Harikrishnan Pillai

Founder & Chief Executive Officer

A visionary entrepreneur and business builder, Harikrishnan Pillai brings over 18 years of experience in strategy, marketing and scaling brands. His clarity of thought and long-term perspective continue to shape TSBI’s journey of meaningful impact.

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Manish Solanki

Co-Founder & Chief Operating Officer

A seasoned operator and brand strategist, Manish Solanki excels at unlocking growth and building high-performance teams. His deep understanding of markets and focus on operational excellence drive TSBI’s commitment to creating sustainable, scalable value.

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We believe in building with integrity, partnering with purpose, and scaling impact that lasts.

Clarity in Purpose
Integrity in Action
Impact for Generations
Life at TSBI ✦

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